- Channel logo
- Picture of the programme
- Programme title in the box
- Scheduling
- Slogen/ description of the programme
- Words kept to minimum
Codes and conventions for a radio advert
- Average length approx 40 second
- What channel
- Clips from the programme
- Narration on a form of a voiceover. To show what its about (outline only)
- Posed questions that will be answered in the show
- Occasionally music bed
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