Print Advert
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In both promotional text the slogan 'Whats the icing on your cake?' is used, the reason is because it is relevant to all three aspects, as we use cupcakes in are programme. Below is examples why linking is so important and and example of the slogan being used
In both promotional texts we have included that it on channel 4. Underneath are examples of channel 4 being advertised.
To link the radio trailer and the programme we used the same voice over. The reason for this is to make sure they all link. Below is clips from the radio trailer and documentary of the same use of voice for the voice over.
The audio below speak about the overall meaning to conclude this question.
Question 3
What have you learned from your audience feedback?
We showed are documentary to 20 people to get feedback on are documentary, radio trailer and print advert. We asked different question to find out what people thought about are project. I then showed other individuals to find out what they thought about the projects. We also used film and voice recordings to gather up the information. Below is the question with the answers on the documentary.
These pictures below show when I was getting my audience feedback back
From watching the first 5 minutes, does that make you want to watch the rest of the documentary?
Why?
100% of the views said that yes they would like to watch the rest of the documentary.
Here is Paula Duncan giving her feedback on the documentary
On the scale of 1 to 5, did you find the subject of Happiness entertaining? 1 being not at all 5 being very much
Here is a chart to show the results of the question
Here is an audio of Javier Acosta rating the documentary
What do you think the strengths and weaknesses are of the first 5 minutes?
60% answered with good interviews
70% answered with good cutaways
20% answered with good music
10 % answered with good title sequence
Do you think the camera shots and music used are suited the topic of happiness?
Why?
80% said that the music used was suited the topic of happiness.
25% said that the camera shot varied on professional
Sarah Finnigan 17 student "The music worked really well."
Here is Ash Wood
Do you think the documentary is appropriate for channel 4?
100% said yes that the documentary is appropriate for channel 4
50% agreed saying the reason it was appropriate for channel 4 is because it has the same target audience
Natasha Lopez
By listening to the radio trailer and seeing the print advert does that make you want to watch the documentary?
Why?
100% said yes the print advert and radio trailer would make them want to watch the documentary
50% agreed saying the reason for this was because the print advert is eye catching Chloe Hook 18 Student "Eye catching with good music"
Here is an audio of Josh Adams, when being asked this question.
Question 4
How did you use new media technologies in the construction and research, planning and evaluation stages?
The audio below explains why the equipment was a vital key to the documentary
Codes and conventions for a radio advert